Contacts Management
Keep customer contacts current so messaging stays relevant.
Collect contacts, update them, build rich customer profiles, and sync them from CRMs, spreadsheets, or APIs so every segment, broadcast, survey, and automation starts with current customer context.
Customer Profile
Sarah M.
Gender
Female
Age
27
Buyer preference
Fashion & Beauty
Behavior
Repeat buyer
Last payment
KES 4,500
Last transaction
June 8, 2026
Contacts API sync
Why this matters
Set up your Contacts API and keep customer profiles up to date so messaging, segmentation, and personalization stay accurate.
Core Capabilities
The hardest messaging problem usually starts before the message is sent.
Many teams struggle to collect customer contacts, keep them updated, and store enough context to make communication relevant. Contacts Management solves that foundation problem first.
Custom contact profiles
Model the customer data your business really uses instead of forcing messaging into a generic contact list.
Imports from business tools
Add and update contacts from spreadsheets, CRM exports, and operational systems without rebuilding your audience each time.
Contacts API sync
Use the Contacts API to keep profiles, audiences, and attributes aligned with the systems your team already relies on.
Segmentation and personalization
Use attributes to build sharper segments and fill message variables with the right customer context at send time.
Why It Matters
Up-to-date customer profiles make every send more useful.
When contact data stays current, your team can move faster and trust that broadcasts, surveys, and automated messaging are reaching the right people with the right message.
Better broadcasts
Use profile fields, segments, and variable-driven templates to make WhatsApp and SMS broadcasts more relevant.
Smarter automation
Trigger the right message or survey after a payment, delivery, renewal, or service milestone using current customer data.
More useful feedback
Target survey participants by segment and use responses to enrich what you know about the customer for the next interaction.
Related Pages
Use contact data across broadcasts, surveys, and integrations.
Contacts Management is the foundation. These pages show how current customer profiles turn into better messaging, sharper targeting, and stronger automation.
Personalized Broadcasts
Use segments, variables, and AI-assisted messaging to send more relevant WhatsApp and SMS broadcasts.
Customer Feedback & Surveys
Target the right participants, send reminders, and use responses to improve what you know about each customer.
Developer Integrations
Keep profiles current and trigger the next message or survey from business events and system changes.
Bulk SMS
See how better contact data makes high-reach SMS campaigns more targeted and more effective.