SMS API

Use SMS when urgent, dependable customer messaging matters.

SMS remains a core business channel for alerts, OTPs, reminders, service follow-up, and high-reach outbound communication.

Alerts and remindersOTPsService messagingBroad reach

SMS Use Cases

Built for high-trust customer communication.

The SMS story should speak directly to teams evaluating delivery, urgency, customer coverage, and operational dependability.

Support operational messaging, payment follow-up, deadlines, and time-sensitive customer communication.

Use SMS for OTPs and account-related messaging where fast and reliable delivery matters most.

Send confirmations, renewal nudges, and customer updates when you need the message to be short, clear, and dependable.

Reach customers across device types and connectivity conditions when coverage matters more than rich media.

Why SMS Still Matters

WhatsApp is a major growth channel, but SMS keeps its place whenever your business cares most about timing, visibility, and broad coverage.

Use SMS when the customer needs to see the message quickly, even if they are not currently inside another messaging app.

Use SMS when you need dependable delivery across a wide mix of customer devices and connectivity conditions.

Use SMS alongside WhatsApp campaigns and service flows when the business journey needs both reach and richer engagement.

SMS is most effective when it is treated as one strong channel inside a smarter engagement system, not as a standalone commodity lane.

See the business-facing page for promotions, reminders, reactivation, and dependable high-reach SMS messaging.

Use profiles, segments, variables, and AI-assisted messaging to make SMS campaigns more relevant.

Keep customer data current so SMS alerts, campaigns, and service messaging stay accurate and useful.

See the dedicated page for OTPs, reminders, payment updates, and service notifications across SMS and WhatsApp.