WhatsApp Business Messaging
Run customer journeys on WhatsApp.
Send WhatsApp broadcasts, OTPs, order updates, payment reminders, appointment messages, and feedback requests from one platform. Use approved templates, customer profiles, personalization, media, buttons, and APIs to reach customers with messages they are more likely to act on.
WhatsApp journey
From customer event to useful message
Step 1
Payment received
Step 2
Template selected
Step 3
WhatsApp sent
SMSLeopard
Business account
Hi Willis, we have received KES 2,300 for account AC-1029. Ref: QGH74K. Thank you.
Meta Business Partner
SMSLeopard is a Meta Business Partner, giving our team access to direct support from Meta to help your business set up and scale WhatsApp engagement with confidence.
What SMSLeopard Supports
WhatsApp for campaigns, service messages, and automated customer moments.
A strong WhatsApp setup should serve the marketing team, the operations team, and the developers connecting customer events to useful communication.
WhatsApp broadcasts
Send campaigns, offers, announcements, reminders, and lifecycle messages from the dashboard.
Approved templates
Use approved WhatsApp templates with variables, media, documents, quick replies, and call-to-action buttons.
Customer segmentation
Target audiences using customer profiles, payment activity, preferences, behavior, and custom fields.
Personalization
Merge customer names, order details, balances, dates, branches, and other profile fields into each message.
WhatsApp API
Trigger template messages from your product, CRM, payment platform, booking system, or internal workflow.
Delivery visibility
Track message status, message IDs, cost, and delivery performance so teams know what happened.
Template Buttons
Turn WhatsApp templates into clear customer actions.
A strong WhatsApp template should not just inform the customer. It should make the next action obvious with quick replies, call-to-action buttons, payment links, booking links, support links, and feedback prompts.
Utility template
Appointment confirmation
Westlands Clinic
Patient Care
Appointment Confirmed
Tue 23 July • 10:30 AM
westlandsclinic.co.ke
Hi {{name}}, your appointment with {{doctor}} at {{branch}} is confirmed for {{date}} at {{time}}.
Reply HELP if you need assistance.
10:30 AM
Useful for clinics, salons, service centres, schools, and any business that needs customers to show up on time.
Utility template
Appointment reminder
Amani Dental
Appointments
Tomorrow's Visit
Dental check-up reminder
amanidental.co.ke
Reminder: Hi {{name}}, you have an appointment tomorrow at {{time}} with {{provider}}. Please arrive 10 minutes early.
We look forward to seeing you.
4:15 PM
Send automatically before the appointment and reduce no-shows without manual follow-up.
Utility template
Payment reminder
Platinum Credit
Payments
Payment Due
{{amount}} due on {{date}}
payments.example.com
Hi {{name}}, your balance of {{amount}} is due on {{date}}. Please complete payment to keep your account active.
Ignore this message if you have already paid.
9:05 AM
Use a payment link, account page, or support handoff when a customer needs help completing payment.
Utility template
Order update
M-KOPA Retail
Orders
Order Out For Delivery
Order {{order_number}}
orders.example.com
Hi {{name}}, your order {{order_number}} is out for delivery today. We will notify you once it is delivered.
Delivery timelines may vary by location.
1:20 PM
Give customers useful next steps without forcing them to call or open a separate tracking system.
Feedback flow
Customer feedback
SMSLeopard
Customer Experience
How Was Your Experience?
Feedback helps us serve you better
feedback.example.com
Hi {{name}}, thanks for your recent visit. How was your experience with {{business_name}}?
Your response helps improve service.
3:45 PM
Collect feedback after appointments, orders, deliveries, support cases, or payments.
Use Cases
Show customers exactly what they need to know, when they need to know it.
These are the kinds of WhatsApp journeys businesses can launch with SMSLeopard using templates, variables, customer profiles, and API triggers.
Authentication template
OTPs and verification
SMSLeopard Verify
Account Security
Secure Verification
{{code}} expires in 5 minutes
verify.example.com
Hi {{name}}, {{code}} is your verification code for {{business_name}}. It expires in 5 minutes. Do not share this code.
Only use this code if you requested it.
8:42 AM
Trigger
Login, signup, password reset, or account change
Give customers a familiar verification experience on WhatsApp while your system keeps the message ID and status for support.
Utility template
Appointment messages
Westlands Clinic
Appointments
Appointment Confirmed
{{date}} at {{time}}
appointments.example.com
Hi {{name}}, your appointment at {{branch}} is confirmed for {{date}} at {{time}}. Tap below to confirm, reschedule, or get directions.
Reply HELP if you need assistance.
10:30 AM
Trigger
Booking created, appointment approaching, or visit completed
Reduce no-shows, share location or reschedule links, and follow up after the visit with a feedback request.
Utility template
Order confirmations
M-KOPA Retail
Orders
Order Confirmed
Order {{order_number}}
orders.example.com
Hi {{name}}, your order {{order_number}} worth {{amount}} has been confirmed. Expected delivery: {{delivery_date}}.
We will update you when your delivery status changes.
1:20 PM
Trigger
Order placed, order shipped, or delivery completed
Keep customers informed at every order milestone and use buttons or links for tracking, support, or repeat purchase.
Utility template
Payment reminders
Platinum Credit
Payments
Payment Due
{{amount}} due on {{date}}
payments.example.com
Hi {{name}}, your balance of {{amount}} is due on {{date}}. Complete payment to keep your account active.
Ignore this message if you have already paid.
9:05 AM
Trigger
Invoice generated, balance due, renewal upcoming, or loan instalment pending
Move from manual follow-up to automated payment nudges triggered by billing, M-Pesa, CRM, or internal systems.
Utility template
Payment confirmations
SMSLeopard Billing
Receipts
Payment Received
Receipt {{reference}}
receipts.example.com
Hi {{name}}, we have received {{amount}} for account {{account_id}}. Ref: {{reference}}. Thank you.
Keep this message for your records.
11:18 AM
Trigger
Payment received, receipt generated, or account updated
Give customers instant confidence after payment and reduce inbound support questions about whether money was received.
Feedback template
Customer feedback
SMSLeopard CX
Customer Experience
How Was Your Experience?
Feedback request {{survey_id}}
feedback.example.com
Hi {{name}}, thanks for your recent {{interaction_type}}. How was your experience with {{business_name}}?
Your response helps us improve service.
3:45 PM
Trigger
Delivery completed, appointment completed, support case closed, or purchase made
Close the loop after service moments and connect survey responses back to customer profiles and future segments.
Dashboard And API
Send manually today. Automate the same journey tomorrow.
Business teams can start with segmented WhatsApp broadcasts from the dashboard. Developers can then trigger the same approved templates from payments, orders, appointments, support systems, CRMs, websites, and product events.
Fetch connected WhatsApp phone numbers
Retrieve approved templates for a number
Send template messages to one or more recipients
Pass body, header, and button variables
Use dynamic links for payments, orders, bookings, and support
Store message IDs for tracking, analytics, and customer support
How To Launch
A practical path from WhatsApp idea to production journey.
The fastest wins come from choosing one valuable customer moment, making the template useful, and connecting it to the data source that already knows when the message should be sent.
Step 1
Start with one high-value journey
Pick an immediate use case such as payment reminders, appointment confirmations, order updates, or OTPs.
Step 2
Create the right templates
Turn the journey into approved WhatsApp templates with variables, buttons, media, and clear customer action.
Step 3
Connect customer data
Use imports, customer profiles, or the Contacts API so each WhatsApp send uses accurate customer context.
Step 4
Automate when ready
Trigger WhatsApp messages from payment events, bookings, orders, support updates, signups, or product activity.
Why WhatsApp Works Better With Customer Data
WhatsApp is strongest when every message knows the customer context.
SMSLeopard connects WhatsApp messaging with customer profiles so your team can target the right audience, fill templates with accurate data, and trigger useful messages from real customer activity.
Start With WhatsApp
Launch a WhatsApp journey your customers immediately understand.
We can help you identify the first WhatsApp use case, create the template structure, connect customer data, and decide what should be sent from the dashboard or triggered by API.
Keep improving
Use delivery data, feedback, and customer response to improve the next WhatsApp journey.
Connect systems
Tie WhatsApp to payments, CRM records, order updates, appointments, and customer profiles.
Related Pages
Connect WhatsApp to the rest of your customer engagement stack.
A strong WhatsApp program works best when it sits alongside customer profiles, pricing clarity, notifications, and developer documentation.
Customer Profiles
Build the customer data foundation that powers WhatsApp segmentation, personalization, and automation.
Personalized Broadcasts
Use customer profiles and templates to send more relevant WhatsApp and SMS campaigns.
API Notifications
Trigger OTPs, reminders, payment updates, order alerts, and service messages from your systems.
WhatsApp API Docs
See how to authenticate, fetch templates, send messages, pass variables, and track message responses.