Pricing
Plan your messaging budget before you send.
Choose your market and channel to estimate WhatsApp messages, SMS top-ups, Sender IDs, and customer surveys. For higher volumes, multi-market sends, or enterprise contracts, we can prepare a direct quote.
Quick Estimate
Pick a market
Costs depend on where customers receive messages.
Choose a channel
Compare WhatsApp, SMS, or survey pricing.
Plan the send
Use examples below or request a direct quote.
Your Market
Pricing for Kenya
View local SMS top-up rates, Sender ID setup fees, WhatsApp destination pricing, and SMS survey estimates. Switch market or channel whenever you need a different view.
Choose a channel
SMS Pricing
Kenya SMS rates by advance top-up amount
SMS rates reduce as your advance top-up amount increases. Rates below apply to one SMS segment of up to 160 characters.
| Top Up Amount (KES) | Safaricom | Airtel | Telkom | Equitel |
|---|---|---|---|---|
| 0 - 10K | KES 0.9 | KES 0.8 | KES 1.0 | KES 1.0 |
| 10,001 - 50K | KES 0.8 | KES 0.8 | KES 1.0 | KES 1.0 |
| 50,001 - 100K | KES 0.7 | KES 0.8 | KES 0.9 | KES 1.0 |
| 100,001 - 300K | KES 0.6 | KES 0.8 | KES 0.8 | KES 1.0 |
| 300,001 - 500K | KES 0.5 | KES 0.8 | KES 0.7 | KES 1.0 |
| 500,001 - 999,999 | KES 0.4 | KES 0.8 | KES 0.6 | KES 1.0 |
| 1M+ | KES 0.3 | KES 0.8 | KES 0.6 | KES 1.0 |
Your top-up balance determines the SMS rate tier applied to your sends.
There is no expiry on SMS units purchased on SMSLeopard.
All published prices are inclusive of VAT where applicable.
Sender ID Pricing
SMS Sender ID setup pricing for Kenya
A Sender ID lets customers recognize your business when they receive an SMS. Setup is a one-time cost.
All Networks
One-time setup fee for one Sender ID across Safaricom, Airtel, and Telkom.
KES 20,000
Safaricom
One-time setup fee for Safaricom delivery.
KES 7,500
Airtel
One-time setup fee for Airtel delivery.
KES 8,700
Telkom
One-time setup fee for Telkom delivery.
KES 4,700
All Networks includes Safaricom, Airtel, and Telkom, and is the best option for businesses that want broader local coverage.
If you need a Sender ID outside Kenya, registration requirements and pricing vary by country and operator. We can quote the market you want to reach.
What Your Balance Can Send
Estimate how far your SMS balance can go.
Most teams start with a planned top-up amount, then estimate how many messages that balance can send.
Top up KES 10,000
Starter Safaricom tier.
KES 0.9 per SMS
Roughly 11,111 Safaricom SMS
Top up KES 60,000
Safaricom 50,001 - 100K tier.
KES 0.7 per SMS
Roughly 85,714 Safaricom SMS
Top up KES 120,000
Safaricom 100,001 - 300K tier.
KES 0.6 per SMS
Roughly 200,000 Safaricom SMS
Send 10,000 Safaricom SMS
A smaller campaign using the starter Safaricom rate.
10,000 SMS x KES 0.9
Ksh 9,000
Send 50,000 Safaricom SMS
A larger campaign using the 50,001 - 100K Safaricom tier.
50,000 SMS x KES 0.7
Ksh 35,000
Send 100,000 Airtel SMS
A higher-volume campaign for a non-Safaricom audience.
100,000 SMS x KES 0.8
Ksh 80,000
Custom Pricing
Need direct pricing or a messaging contract?
For larger volumes, multi-market campaigns, custom Sender ID requirements, or enterprise messaging contracts, book a pricing call, email info@smsleopard.com, or start a chat from the widget on the site.